There’s more to a good restaurant or hotel than meets the eye. As one of the leading hotel schools in the world, Ecole hôtelière de Lausanne (EHL) is no stranger to the hard work, detail and perfectionism that goes on behind the closed doors of premium hospitality experiences. To inaugurate their new outpost, EHL invited Youri Sawerschel to give a 1-week masterclass on successful hospitality from a branding perspective.
An expert in crafting exceptional hospitality brands, Youri detailed a tried-and-true approach to designing hospitality concepts via talks, exercises and a group project over the last week in April. Summarised in a handbook created in collaboration with EHL, the programme covered everything from interpreting market trends to devising compelling storylines to successfully putting concepts into practice. Alongside the lessons, participants were also taken through a selection of exclusive case studies specific to European and Asian markets and heard from leaders within the industry. Guest speakers included Sabine Herzog, Senior Manager of Brand F&B Development for APAC Hilton, Loh Lik Peng, Founder and Director of Unlisted Collection, and Federico Folcia, Founder of Crane.
The week culminated with participants presenting their own hospitality concept for the campus in groups. Each group was given extensive feedback and encouragement. After all, as the world begins to open up again, there has never been a better time to learn the ins and outs of a great hotel concept.
About Creative Supply
Founded in 2015, Creative Supply is a branding partner for leading companies like L’Oréal, UBS, Cemex, Kempinski and ABB, as well as many thriving SMEs and NGOs. Headquartered in Zurich, Creative Supply works in consulting, education and publishing. They partner with clients across industries and locations, assigning to each one a dedicated team of independent creatives led by experienced consultants. Creative Supply have built close ties with academia, and teach at leading universities such as the Ecole polytechnique fédérale de Lausanne (EPFL), ESSEC in Paris, the Geneva School of Business (HEG) and Ecole hôtelière de Lausanne. Building on their consulting and teaching experience, they publish original content to give business owners and executives an edge in growing their brand.
